How To Grow Your Business Using A Mobile E-Commerce App
As the market for eCommerce businesses grows, so does the need for multi-platform, customer-centric services. Building a mobile app can be a breakthrough for your eCommerce business, with more shoppers purchasing via smartphones.
Mobile eCommerce consists of a significant part of the total eCommerce sale. Since 2016, it has increased by 39.1%.
Image source: https://www.oberlo.com/statistics/mobile-commerce-sales
This comes as no surprise since 96% of adults in the United States have a smartphone. Leveraging this with a mobile eCommerce app can push your business forward. After all, you cannot expect your eCommerce store to reach its full potential based only on a website.
Are you curious about the change mobile applications can bring to your business? Read on to find out!
Adding Value to Your Business Via Mobile Apps
Having a multi-platform app solution for your eCommerce business is not just for the giants like Amazon, Walmart, and eBay. In fact, it could not be far from the truth.
Whether you have an existing app or just planning on building one, having a native mobile application guarantees better performance of your eCommerce store.
So, how does it add more value to your business?
Improved Marketing Communication
It’s true that when you determine your eCommerce business’s growth via sales metrics, the mobile app will not disappoint you. However, the platform has more benefits than a simple increase in sales.
Through a mobile application, staying in touch 24 x 7 with the customer is easy. Mobile apps have changed the way people interact with business, and you cannot ignore the potential that connected customers provide.
Consistent and More Personalized Customer Experiences
Personalized customer experience is one of the most extensive marketing tactics of today. With a mobile app, you can incorporate that into your eCommerce marketing. When they sign up on your app, you can segregate customers based on their age, gender, and demographics.
Thereafter, sending targeted emails to them can enhance the experience. Moreover, with all this data at your disposal, you can offer a better-targeted search and even help your consumers make a buying decision.
Image Source: https://factoryhr.medium.com/how-to-increase-your-sales-with-mobile-app-7763bbdf3b6a
Better Brand Recognition
When you build an attractive app that is interactive, it creates an impression about your brand. According to a survey by Yahoo, 63% of customers prefer customized holiday shopping.
Also, apps that are informative and easy to use are proven to rank higher among customer choices. For this, you may need to run a good UX/UI analysis of your app and strive to keep improving that.
Increased Customer Loyalty
In 2016, the Harvard Business Review explained how customer empowerment leads to success. Therefore, implementing customer loyalty programs through your mobile app is a great way to increase customer loyalty.
These programs include offering some “surprising” services to your customers. Faster response to their complaints is another excellent way of retaining customers. There is an even higher chance that customers will interact with these programs better via an app.
Saves a Lot of Time
When you have an e-store website, and customers try to access it through their mobile phone, it may load slowly. According to Google, every second it takes in loading the pages can cause your website’s bounce rates to increase.
Having a mobile-friendly app for your eCommerce store can solve the problem. The simple reason is that mobile apps load 1.5 x faster than websites on the phone.
What Features to Include in Your App?
It is imperative to stay ahead of the competition to stay relevant in the eCommerce industry. Therefore, simply having an app won’t cut it. One great way to implement this is to keep up with the latest trends in conversion drive and revenue generation.
So, what features should you include in your mobile eCommerce app to stand out from the competitors?
Push notifications
Implementing features like push notifications on your mobile app can increase the rate of conversions. Other than increasing sales, this tool is also helpful in maintaining your brand reputation.
You can instantly send information regarding a sale, offer, or in-app coupon to your customers with push notifications. This, in turn, will encourage them to make immediate purchases.
Social Commerce
Buying something on social media or doing holiday shopping on Facebook is not uncommon nowadays. With almost 43% of people using social media to make purchases, social media can be a great tool in boosting your eCommerce.
With most people accessing social media through mobile applications, this will result in higher customer engagement for your business.
Omnichannel Experience
Customers now prefer a seamless experience on all channels. When providing customer service across various platforms, like eCommerce app, websites, and physical stores, it is your job to keep things in sync.
What does that mean? Suppose your customer saves some items on their cart while browsing on your mobile application. Now you need to ensure those items are still there when they access your e-store website.
Enabling Multiple Payment Choices
For a more seamless user experience, you need to make sure the steps between moving items to the cart and the checkout are minimal. Enabling your customers with the choice of multiple payment options can fortify this even further.
To do this, you can offer the option of credit card payment, cash on delivery, and even crypto payments to your customers. With new currencies coming into the picture now and then, the possibilities are also quite vast. Knowing your customers’ habits will also tell you about their choice of payments.
Wrapping Up
The mobile commerce app for your eCommerce store is not another version of your website. It is a different channel that equally represents your business. Therefore, you can use it in many other ways than simply boosting sales.
Mobile applications are popular because of their easy maneuver and user-friendly interface. They can even be used for growing your brand awareness and building better communication with your customers.
With the trends constantly getting updated, you can also implement new formats like Augmented reality and Artificial intelligence into the app to make your mark in the eCommerce industry.